Where the heck were these when I was in the lunch-box toting days? Back when my mom would make cupcakes, and I'd want to take one to school the next day, but after the trip to school in my backpack, my cupcake would be smooshed, and the icing all stuck to the sides of the ziplock bag.....Id have to eat the cupcake with a fork! Who am I kidding, I still had this problem up until about 18 months ago.
I love to pack lunches for myself, and plan on being a very enthusiastic lunch-packer for my kids some day. And these little containers will help me climb to the top of the 'Rockstar Mom" list. You just place the cupcake in the little container, close, and viola! Your cupcake stays put! No more mashed cupcake! A friend gave me one for my birthday in 2009. I've guarded it with my life ever since. It really is a great invention. Better late than never, I suppose!